UI Level One

The opening page:

Issues to consider:

• Branding - is the company name clear and strong, without overpowering the main feature?
• Purpose of site: do we know what the company/organization is all about?
• Navigation - is there a consistent system in place that users can identify? Is it compact yet legible?
• Labeling: is the navigation well-labled?
• Primary feature - is it compelling? Text and imagery work together?
• More complex sites usually offer several special promotional features
• banner and/or other sized ads.

Technique for aligning text elements on this page:

First, lock all the layers together.

Next, go to Layers>Align linked. This is similar to the Align palette in Illustrator, but without a visual cue to show you the results, it can be confusing to predict the results. I found it somewhat less useful with type, because ascenders and descenders are affected.

NEXT: Level2 design