overload: How to get through?
IT SIMPLE. Simple is not boring. Novice designers often think
they need to decorate, make it fancy, "spiff it up."
Generally the opposite it true. The best way to attract and
hold the attention of busy people is through clean, functional
design. I've heard it said that "Simple pays the bills,"
meaning that simple solutions will always work better than more
add to media clutter. Clear messages combined with strong graphics
will break through the noise.
Robin Williams' advice: don't
make a dorky website!
Trends - should we follow them?
Design is trend-oriented, but you don't have to have the latest
gimmick to achieve your goals. Instead, spend time on clarifying
the message and developing a strong concept.
It's okay to be aware of current fads. However, the pages that
stand out are the ones that don't follow the crowd.
Marketing in a nutshell
What is the message?
We have short attention spans. What's the single most important
piece of information you want your audience to walk away with?
Ask the people who know best, then listen.
A fabulous sale? Price points? New product? How the product
enhances a lifestyle? Story offers important facts about...?
What is the audience?
What is the medium? The budget?
All media require different production processes and amounts
of money to execute them. But each medium also differs in how
messages are interpreted - especially in how much time the viewer
typically will spend, which in turn affects the depth of message
you can expect to communicate.
The key is to develop a visual concept that works within the
limitations, budget, and scope of the delivery media.