"Contrast is the most important element
of all graphic design."

-Jan Tschichold, father of modern typography

"Squint to see what jumps out at you."

-Christine Castigliano, Design instructor

As soon as you place a line or a square on
a page, you are setting up some form of
contrast. Learn to control it: it's the most
effective way to get noticed and set
different elements apart.

• Value and Color

• Large and small: placing mass in space

• Shapes and lines

• Thrust and motion: angles and diagonals

• Dimension: expand the space

• Mood and emotions