Part I: Elements of Design

• The purpose of design
• Form and Balance
• Creating Contrast
TRY IT: 10 minute Tangrams
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"Contrast is the most important element
of all graphic design."

-Jan Tschichold, father of modern typography


"Squint to see what jumps out at you."

-Christine Castigliano, Design instructor

Tools for Building Contrast

As soon as you place a line or a square on
a page, you are setting up some form of
contrast. Learn to control it: it's the most
effective way to get noticed and set
different elements apart.