Stock art
vs
Custom created art
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Freshly
made art
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Custom-created
imagery is certainly more expensive and may take a lot longer,
but it can also be much more effective in meeting your goals.
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Custom
Photography is necessary when you need a highly specific image:
e.g., a shot of your CEO visiting the plant.
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Custom
Illustration is needed when you've got to show just the right
emotion, abstract idea or shade of meaning
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Information
graphics are typically created for a specific purpose
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Choose
the right art provider by looking at examples of their work
in books or digital format, such as on a website. Does the artist
capture the spirit of their subject? Does the photgrapher's
style support your goals?
Next:
10 minute Concept
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"Think
Different," 1998
Apple Computer ad campaign
(credits unknown)
A
great example of a great concept in which the image speaks. To get
the expression that conveys just the right shade of meaning, many,
many shots are generally taken.
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