What
is a grid?
-
A system of non-printing lines that divides a page into
evenly sized columns, margins and spaces. It may also
include a baseline grid indicating the standard body text
leading.
-
Grids may be printed on paper, made with guidelines in
a layout application, or stored as a template.
-
Grids
organize different content in relation to space it will
occupy
Why
bother?
-
Grids
provide a formal, underlying structure, which is especially
important for publications such as newspapers and magazines
which sell advertising by the column inch
-
Used well, grids can provide continuity, unity and flow
among pages or projects of similar content
-
However,
if standard grids are adhered to slavishly, or are designed
without allowance for variations within the pattern, they
can result in boring, stilted layouts.
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Basic 2-column newsletter grid allows space for margins, gutters
(space between columns) and a nameplate or logo across the
top.
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