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Creating Contrast

• Although a viewer may not be able to identify the mood specifically, shapes, colors and forms all contribute to an abstract sense, a feeling or experience.

• For example: horizontals tend to 'feel' more peaceful, restful, or static than diagonals

• Images, of course, deliver loads of mood, as does typography

• Be sensitive. Look for consistency of mood, or
  else be aware of contrasts that crop up.

• Inappropriate combinations of emotional stimuli can be jarring or unsettling (which may be a good thing in
  some cases).

Fragment of an Empire,
Stenberg Brothers, 1929 (1)