and graphs should sum up and clarify information in a
neat, attractive package.
charts compare proportion, line or fever charts show trends,
and bar or column charts compare multiple items.
contrast is used to distinguish information and enhance
appearance. Is the text legible?
pictures or symbols related to content can make info graphics
appealing, as do 3D effects
rules and boxes...
ruled or subtly tinted boxes and backgrounds can add interest,
organize material and break up the gray
devices are excellent for bridging elements, to connect
picture and caption, for example
special material: a quote, a sidebar, a coupon: a call
Copyright Lynch & Horton, 1997. Yale University.
Dimension helps this isometric diagram.
borders were once the main tool of a designer,
but today it would take a compelling, content-driven
reason to use something like this.
it simple. Don't use decorative borders unless they are
appropriate to the message or are part of a special concept
general, decoration for its own sake, e.g., elements not
related to content, can be superfluous and gaudy