Photographs
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Photos,
until recently, have always meant reality. Even
though computers have made alterations and special effects
common, nothing else speaks as elequently about the real
world as a photograph.
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The
power of photography lies in its capacity to capture and
communicate meaning
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Photos
create a sense of immediacy that can make viewers
feel they are part of the action or emotion
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Cropping:
a powerful way to shape the focus or drama
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Scale: large photos can bring us in. Smaller photos
lead us through the text
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Proximity:
Take advantage of the emotional resonance of images placed
together.
Note how scale and cropping affect drama in the examples below.
(6)
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pharmaceutical ad
Photographer: Peter Angelo Simon (5)
Dayton's/Hudson's Oval Room
Designer: Bill Thorburn, The Keuster Group. Photographer:
Don Freeman (9)
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