until recently, have always meant reality. Even
though computers have made alterations and special effects
common, nothing else speaks as elequently about the real
world as a photograph.
power of photography lies in its capacity to capture and
create a sense of immediacy that can make viewers
feel they are part of the action or emotion
a powerful way to shape the focus or drama
Scale: large photos can bring us in. Smaller photos
lead us through the text
Take advantage of the emotional resonance of images placed
Note how scale and cropping affect drama in the examples below.
Photographer: Peter Angelo Simon (5)
Dayton's/Hudson's Oval Room
Designer: Bill Thorburn, The Keuster Group. Photographer:
Don Freeman (9)