Shapes and lines
and rectangles: Typical for photos or blocks of color, even
simple blocks can be dynamic, if size and color contrasts exist
vertical, horizontal, curved or linear. Paths for the eye to
follow. Effectively point to images and/or words.
a potent symbol. Curves create complex negative spaces
directs or points, suggests a hierarchy or goal, direction
organic shapes: create interesting spaces that flow around the
shape. Siloutted or outlined photographs have same effect.
Although foreground elements draw attention first, learn to
focus on the space that is created around them.
creates divisions between elements. The key is to group objects
that belong together in proximity to each other, and to use
space to set them apart from other objects or text.
out for tangents, or points where elements touch. Either overlap
or move them farther apart.
soon as you place a shape in space, a
the more stagnant feeling of the symmetrical design as compared
to the energy and motion of the asymetrical. Also, note that the
circles do not touch. If they did, tension would occur at tangent