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•
Value and Color
• Large and small: placing mass in space
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How
size affects contrast
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Larger
objects are seen first...
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but
smaller objects can draw attention if surrounded by space, or
in comparison to a larger object, again, by setting up contrast.
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a
very effective technique to draw interest is to make small objects
appear large, or vice-versa. Show us the world in a new way...
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Mediocre
design often fails to exploit relative scale differences. Everything
is the same size.
next:
Shapes
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"Pontresina Engadin"
Herbert Matter, 1935 (1)
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