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Stock
images
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The
main reason to choose stock is lower cost, but time constraints
and convenience are also significant factors.
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Why
spend time and money going to Hawaii to get a generic beach
and bikini shot, when you can choose from many great stock images?
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With
clip art and some stock photography, you buy a service or collection
which gives you the right to use the images any way you want,
as many times as you want.
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With
another form of stock, you pay for a single use, priced for
a specific purpose.
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In
the past, stock had a reputation for 'canned' or outdated images.
There are now many sources of professional, copyright-free photographs
and illustrations. Competetion has brought higher standards,
and many well-known artists now supply the market.
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The bargain alternative: antique engravings collected digitally
or found in books. Decorative or nostalgic, they can add a spot
of 'color' or interest. Customize by combining or adding color.
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I
searched for 'Hawaii' and 'couple' at www.photodisc.com and
got several thousand hits, or images, to choose from.
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Not just decoration: This poster exploits copyright-free
engravings in unique ways that support the message. (9)
LEFT:
from "Clip Tips: people #2"
Most
clip art images are not as dated at this one (although nostalgia
is hugely popular as we close the century).
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