upon a time, all page elements had to be placed on a matrix
of straight angles, because of the restrictions of metal production
The use of diagonals today rose out of lithography posters,
as a way to create powerful, attention-getting statements.
create drama; strong diagonals are generally not suited for
everyday use. Think of a fist punching into a blank space, or
an arrow diving into a column of type. Too many angles divert
us from a message.
aware of decreased readability for any amount of text placed
on a diagonal even the simplest headline
Production Yearbook, 1950
Designer: Lester Beall (5)