Stretch your creative muscles with a quick brainstorming session.
Goal: to experiment with communication strategies and concepts.
you want to simulate a real creative team, find a friend or
two to do this with you.
creating a fake project to brainstorm. For example: client Nike;
audience18-24 year-olds; goalsannounce new athletic
a few minutes just throwing out ideas. Remember, it doesn't
matter at this stage if the ideas are going to work. Just be
open to all the possibilities. One of you should take notes
and/or make sketches.
about seven or eight minutes, look over the ideas and choose
the best. Try to avoid the ideas that make you groan. Perhaps
they are too obvious because they have been done so many times.
That doesn't mean that every idea has to be a novelty, goofy
idea. Simple is good practice for ideas, too.
to come up with a sample headline and a couple of ideas for
- Do the words
and pictures help to support each other, to make them stronger?
How would you go about refining the ideas?