TRY IT: 10 minute
Build your awareness of design principles by identifying the
most common pitfalls of beginning designers.
Goal: based on the design knowledge you've gained, assess a newsletter
and make suggestions for improvement.
These directions were designed for the original hands-on course.
If you are online, you might find any page in a magazine or
your own layouts and consider the design and typography in
light of what you've learned. Make a thumbnail sketch showing ways
to improve the piece.
over the design. Assess the following areas:
Does the newsletter perform its intended function?
What method has been used to create balance? Is it working?
SQUINT. What elements attract your eye? What next? How does
your eye move through the page? What methods of creating contrast
have been used? Could contrast be manipulated more effectively?
do the words and pictures support each other?
Assess quality, type, effectiveness, size, cropping, juxtaposition.
Is it consistent? Identify the number of typefaces, styles of
type, families, methods of distinguishing among content. Is
there a clear hierarchy?
Is there a clear grid system in place for organizing the content,
and keeping elements aligned with each other?
thumbnail sketches incorporating your suggestions for improving
Great Job! You're well on your way to cleaner,
more effective design.