Part II: Content:
Words and Pictures

Communication goals

• Finding creative solutions


Visual elements

• TRY IT: 10 minute Concept
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Introduction

  • Visuals communicate more quickly than text, and they are also more memorable. A picture really is worth a thousand words, so make sure it's saying the words you want.

  • First, choose with care. What purpose will the image serve? To lure a viewer, to explain an abstract idea, to support the headline?

  • Place the visual materials strategically - not randomly - so they are aligned and well integrated with other elements of the page. (See grids).

Types of Images

next: 10 minute concept